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TikTok Strategies

    The most popular app in the world right now for young adults is TikTok, and I do not believe that it is even close. I see a number of people everyday that do not get off TikTok for hours. But here is the thing, TikTok can be used for more than just your pleasure and can actually be used to expand companies, especially by making videos and paying for advertisements.
    
    Founded in 2016 in China, TikTok has became massive. It has became so massive that it now has 689 million active monthly users and it is 51% males and 49% females, which is rare to see that. Just like YouTube, this app can be used for much more than just fun and pleasure. For example, Chipotle is very popular on TikTok, considering I see them everyday. They use videos and advertisements to help push their business and get you interested and also use corky videos to get you hooked in. 

    You can use TikTok to make your own videos, but they also give you the feature to duet other videos and stitch them too. A duet on TikTok is when you can play your video in the same video as someone else's and it is very popular. Setting up a TikTok business account is very important and is the key to everything. Once you have it set up, you can then follow other accounts and get your name and business out there to fellow people. They use different types of algorithm including user interactions and video information. 

    Using TikTok to your advantage will help you and your business more than you know. 
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Comments

  1. Noah MillerNovember 10, 2021 at 8:43 PM

    Adam,
    I can say I am addicted to TikTok. I catch myself on the app for long periods of time for no reason. Now that I know that I can use TikTok for marketing purposes it opens up my horizons on what I can do. Keep up the good work.

    ReplyDelete
  2. JasmynNovember 10, 2021 at 10:11 PM

    Adam, I'm an avid user of TikTok and I can definitely confirm that it is super easy to spend hours scrolling through the platform. I've also seen many companies use TikTok to increase brand awareness through original content and paid advertisements, similar to your Chipotle example. I definitely think TikTok will continue becoming more widely utilized by businesses as we move forward into the future. This was such a great post!

    ReplyDelete

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