The Bear's Den

      Founded in 2010, Instagram has became a social media app and one of the most popular you can get. Building through an Instagram can be huge especially with the option to make an Instagram Business page. You can promote your business through Instagram with special advertisements and offerings that come with it. For example, the top 50 global brands post an average of 4.9 times per week.      An important part once making your posts on Instagram is what you make your captions. You are allowed 2,200 characters, but you should never make it that long. The shorter captions get more engagement and shares. A big part of captions is how you use hashtags. Hashtags are usually used at the end of captions and can be huge in engagement, especially if it is a popular hashtag. Also, there is banned hashtags so you have to pick and see which ones are unbanned and banned. Other than hashtags and trying to keep captions short, you can and should use emojis. ...

     At a young age I fell in love with music and have never looked back. I remember being a young kid and always asking for an iPod so I could download a bunch of music. Always having my headphones in before my travel basketball and football games and just enjoying it. Back then, I just wanted to look cool and didn't truly understand music like I do now. Music helps me with everything including basketball, school, anxiety and just relaxing, it is great.      I listen to music anytime I can, especially when relaxing or working out. I like to experiment so I truly like a lot of different genres and songs, but if I had to pick one forever it will always be rap. Over the last year I started listening to an artist called Rod Wave and haven't stopped listening to him since. The main reason I always listen to him is because I feel like we relate on a lot of stuff and he puts his true feelings into his songs so it is real and relaxing. I have always liked country ...

     Into the 3rd chapter of this class, we go, and I continue to love what we are learning about, which is why I picked this up as a minor last semester, and I am enjoying it! We are beginning to learn about Social Media Marketing, which involves my major and minor so I am killing two birds with one stone here.      We talked about the meaning of social media and just how powerful it can truly be in attracting people to yourself or even your company, it can retain so many things. For example, a social media marketing strategy outlines the strategies and tactics that a company can incorporate into their business and use for the future. We learned the 10 steps in the social media marketing strategy and they can be very affective for me. Step 3, is to establish your goals, objectives and metrics and not only is that important in social media marketing, but I feel as if it is important in life too. Step 6 was also important too, which is picking your platform...

 We are now onto the second week of Principles of Social Media which means we are now into Chapter 2. Learning about personal branding was very important and needed because it is all about yourself and that is huge when trying to get your name out there. It is the biggest step that we can use to separate ourselves from our competition and other peers.  Learning about the nine big steps we can use in our personal branding is a huge learning point. For example, always starting off by identifying your target audience is huge, you need to know who you want to talk to and then how you want to go about talking to them. Determining your values, passion, vision, goals are all huge steps in personal branding. Not only are those big steps in personal branding, but I also think they are huge in life too. You should always try to know your values and passions and the goals you have. I know my passion is basketball and I know my goals that I want to accomplish in basketball so I believe it...