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Instagram is Important

     Founded in 2010, Instagram has became a social media app and one of the most popular you can get. Building through an Instagram can be huge especially with the option to make an Instagram Business page. You can promote your business through Instagram with special advertisements and offerings that come with it. For example, the top 50 global brands post an average of 4.9 times per week. 

    An important part once making your posts on Instagram is what you make your captions. You are allowed 2,200 characters, but you should never make it that long. The shorter captions get more engagement and shares. A big part of captions is how you use hashtags. Hashtags are usually used at the end of captions and can be huge in engagement, especially if it is a popular hashtag. Also, there is banned hashtags so you have to pick and see which ones are unbanned and banned. Other than hashtags and trying to keep captions short, you can and should use emojis. With that, you need to use good punctuation and pay a lot of attention to it, it happens to people a lot and it shouldn't if you double-check. Always put emphasis on your caption for every post, keep it short and interesting and spice it up with emojis and hashtags. 

    Learning about these social media platforms and how to use them is a big advantage once we get into the real world. Especially for Instagram when the most users are between the ages of 13 and 17, it is important to target them in certain posts. Always try and use call-to-action links on certain posts, especially for more engagement. Learning about Facebook and now Instagram, they are both different but both important for use. Facebook has an older target market versus Instagram who has a much younger target audience. Instagram is important and needs to be used. 

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  1. AnonymousSeptember 22, 2021 at 7:47 PM

    When I get older I want to work with social media and its different platforms. This could lead me to working with Instagram. I am a user on Instagram, but there is a lot I don't know about to platform. I didn't know you are allowed 2,200 characters per post and I didn't know most users would be ages 13-17. These are two metrics that I could use to help me out with my future based on what I am posting and what audience I am trying to reach. Interesting stuff!

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