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Chapter 3 - Principles of social media

    Into the 3rd chapter of this class, we go,


and I continue to love what we are learning about, which is why I picked this up as a minor last semester, and I am enjoying it! We are beginning to learn about Social Media Marketing, which involves my major and minor so I am killing two birds with one stone here. 

    We talked about the meaning of social media and just how powerful it can truly be in attracting people to yourself or even your company, it can retain so many things. For example, a social media marketing strategy outlines the strategies and tactics that a company can incorporate into their business and use for the future. We learned the 10 steps in the social media marketing strategy and they can be very affective for me. Step 3, is to establish your goals, objectives and metrics and not only is that important in social media marketing, but I feel as if it is important in life too. Step 6 was also important too, which is picking your platform and trust me, there is plenty of platforms, but my preferred platform will always be Twitter. I pick Twitter because it is very popular for all ages, you can retweet, quote and like tweets and even republish them and feel as if it's the best platform to get things out there on. The final step, step 10 which can sometimes be the most important, is to track, analyze and tune your social media platforms. You can have an unreal amount of followers, but if the word is not getting out there and you are not getting likes, it truly doesn't matter and means you need to fix things. That is why it is so important to track and analyze the things you are putting out and seeing if they are truly getting out there. 

    We also talked about using a SWOT analysis to measure your strengths and weaknesses and making sure the things you do are strong and get the point across. My favorite thing I have learned in this class by far came in this chapter and this is we need to make sure our goals are SMART, which means specific, measurable, attainable, relevant and time based. I love that acronym not only for my future but just for my life in general, those are great things to keep. 

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  1. AnonymousSeptember 8, 2021 at 5:08 PM

    That’s a really good point about SMART goals. SMART really can be applied to just about any scenario, whether it is in your personal, academic, or professional life. I have had SMART goals taught in a lot of my classes at ONU. The most important parts to me are the A and T which stand for attainable and time based. Without these two there is no point. The other letters are definitely important as well, but A and T are the easiest to define and get started on immediately. It is also possible that you will need to start on a goal immediately to determine how to define achieving the full goal. For example, if your goal is to start saving money you might not know how much money you can avoid spending without attempting to stop first. Once you know what money you can stop spending, then you can work on defining more specifics of your goal to save money.

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