Plenty of people have a false narrative of Snapchat and they think it is just used for fun and to communicate, but really it can be used for good reasons, including Snapchat spotlight. I have had Snapchat since I was a young kid and it is truly my favorite app I have on my phone. My favorite part of Snapchat is the Snapchat memories that pop up every day, whether they are good or bad, I enjoy seeing them.
Getting into the business side, you can Snapchat for many reasons outside of just taking selfies and sending them to your peers. Snapchat Spotlight is what many businesses and people use to promote themselves and also make money off it. For example, SportsCenter, HBO Max and World Star are very popular on my spotlight and I enjoy going through them each day. I also personally know people who have started to use spotlight and have began to become very popular and make serious money of it when used right. If you are serious about your business or even yourself, Snapchat Spotlight is the way to go!
Aside from that, there is plenty of other good benefits on Snapchat. You can also use Snapchat to post links that involve important things and can also use it for Snapchat Screenshop which is a great link for shopping. Snapchat can also be used for access to live events and is actually used more than anything on television.
If you are serious about your business and want to get away from main-stream social media apps, Snapchat can be the way to go, especially with all the new features!
Adam, I liked how you mentioned that many people just think that Snapchat is used to goof around and to communicate with friends and family, however, like you mentioned, Snapchat can actually be used to be productive for a company. Companies can post ads on their to boost interest in their brand and making their customers more aware of what they have to offer.
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